On March 9, Cafe24 announced impressive growth within its e-commerce app marketplace, driven by rising demand for artificial intelligence (AI) shopping tools. The annual transaction volume on Cafe24 Store soared by 66% in 2025, reaching 67.9 billion won ($50.9 million) compared to 40.8 billion won ($30.6 million) the previous year. Cumulative app downloads surged 60% to 264,517, showcasing the platform’s expanding user base. Cafe24 Store enables online merchants to enhance their shops with AI-driven features like personalized product recommendations and marketing automation, with 20% of apps now utilizing AI technology. Noteworthy success stories include a haircare brand using the Hackle service, which increased customer purchases by 23% through automated reminders. Furthermore, the influencer collaboration platform Linkdi has attracted 5,000 influencers, generating 6 billion won ($4.5 million) in transactions since its debut. Cafe24 commits to evolving its AI-centric e-commerce features, fostering an innovative merchant-developer ecosystem.
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