Canadian actor Calum Worthy’s tech startup, 2Wai, is facing significant backlash for its latest app feature called HoloAvatars. This AI-powered tool allows users to create interactive avatars mimicking deceased loved ones, enabling conversations that evoke memories. Critics argue this technology trivializes grief, distorting the genuine experience of loss. Many expressed concerns about commercializing emotional connections, labeling the initiative as “vile” and “dehumanizing.” Users compared 2Wai’s approach to a storyline from the show Black Mirror, where attempts to recreate lost loved ones lead to disturbing consequences. The promotional video features heartfelt interactions, but critics feel it undermines the natural grieving process. With the beta version now available on Apple’s App Store, and future plans for Android, discussions continue about the ethical implications of blending AI with human emotions and memories. Worthy’s previous acting credits include roles in Austin & Ally and The Act.
