In 2022, Moscow developer Aleksandr Zhadan creatively utilized OpenAI’s GPT-2 as his dating assistant, engaging with over 5,000 women on Tinder and coordinating 100 dates, ultimately meeting his fiancée. This innovative approach led to the rise of virtual “wingmen” chatbots aimed at easing the emotional and digital labor of dating. By 2025, as user engagement declined on major dating apps like Tinder and Hinge, platforms such as Match Group began integrating AI technologies to enhance pairings, improve conversations, and combat “dating fatigue.” However, the intertwining of AI and dating raises concerns about authenticity and user experience. With headlines showcasing controversial uses of AI in everyday life—from replacing human workers to allegations against Replika AI—questions about AI’s role in relationships persist. Will these advancements engage singles or lead to distrust in who is truly behind their screens? The future of AI in dating remains uncertain as society navigates its ethical implications.
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