Canto has launched Canto XI, the 11th generation of its digital asset management (DAM) platform, enhancing content workflows with AI-driven features. Notable clients include AG Barr, BT, and Sony, highlighting the platform’s importance for managing complex digital assets across multiple tools. Canto XI consolidates content lifecycle processes, aiming to streamline campaign launches by integrating creative assets with product data. The platform introduces four key products: Brand Studio, Approval Hub, AI Library Assistant, and Media Publisher. Each tool enhances content creation, approval, organization, and distribution. Canto’s AI engine automates workflow, improving content tagging and facilitating easier asset discovery. As marketing teams grapple with inefficiencies from disparate tools, Canto XI provides a unified solution that connects brand assets and integrates seamlessly with existing marketing technologies. With promises of improving return on investment and brand consistency, Canto XI responds directly to the evolving demands of modern content strategies.
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