Canva has made a significant move by acquiring two companies simultaneously: Simtheory, an AI collaboration platform, and Ortto, a customer data and marketing automation platform. Founded by Australian brothers Chris and Mike Sharkey, who previously co-founded Stayz, both companies will enhance Canva’s AI and marketing technology initiatives. Simtheory aims to provide agentic AI infrastructure that helps teams streamline tasks effectively, while Ortto offers an integrated system for managing multi-channel marketing automation and customer data. With these acquisitions, Canva intends to transform from a design platform into a comprehensive AI platform that supports productivity tools. Canva’s user base exceeds 265 million monthly, making it a prime environment for leveraging the newly integrated technologies. Mike Sharkey emphasized the excitement of reaching Canva’s vast audience to make AI accessible in everyday workflows. This strategic expansion aligns with Canva’s vision to innovate in the marketing and design landscape.
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