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Celebrating a Decade of AI Innovation at Pinterest | Insights from Pinterest Engineering | November 2025

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Harnessing AI at Pinterest: Lessons Learned from 10 Years of Platform Evolution

David Liu, Senior Director of Engineering for ML Platform at Pinterest, reflects on a decade of building a robust AI infrastructure, sharing invaluable lessons that resonate across tech industries.

Key Insights:

  • Adoption & Alignment: Successful adoption of new infrastructure stems from organizational incentives, aligning product goals with leadership support.
  • Dynamic Foundations: Each layer of the tech stack is temporary; innovations demand continual rebuilding as the field evolves (e.g., DNNs, GPUs, LLMs).
  • Local Innovations vs. Shared Foundations: Groundbreaking advancements often fade without common frameworks that promote broader collaboration.

The Journey Mapped:

  1. Fragmentation (2014-2015): Initial machine learning stacks were piecemeal, leading to early unification attempts.
  2. Scrappy Era (2018-2019): A small team learned that organizational incentives are crucial for adoption.
  3. Broader Alignment (2021-2022): Structured efforts led to unified, scalable foundations across teams.
  4. Scaling the Frontier (2022-present): GPU efficiency and advanced modeling strategies are reshaping Pinterest’s capabilities.

Explore more about this transformative journey and engage in the conversation about the future of AI! Share your thoughts and experiences! 🌍✨

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