The latest report reveals that AI tools, such as ChatGPT, are becoming vital for hospitality information, with 26% of consumers relying on them, closely following Google Maps (27%) and social media (32%). Trust in AI-generated review summaries is strong, with 60% of respondents affirming their reliability. Concerns do exist regarding personal contact loss and privacy, with 39% and 33% expressing unease, respectively.
Economic pressures are reshaping dining habits, with 28% of consumers dining out less frequently, yet spending more when they do. Expectations for quality and value have risen, with price now the top consideration for venue selection. Looking ahead, 36% of consumers anticipate dining out more in 2026, indicating a potential recovery in consumer confidence.
Operators must adapt to these trends, leveraging AI for personalized experiences, responsive communications, and effective review solicitation to meet heightened consumer expectations and navigate economic challenges. Download the full report for deeper insights.
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