The Indian cricket sponsorship landscape is evolving with AI and tech companies becoming prominent players. OpenAI’s ChatGPT has secured its position as the “premier partner” for the Women’s Premier League (WPL) for the 2026 and 2027 seasons, while Google’s Gemini is the global partner for the 2025 ICC Women’s Cricket World Cup. This shift signals the emergence of a new sponsor category, attracting tech giants as cricket’s massive audience aligns with their marketing goals.
Industry experts highlight that AI firms can enhance fan engagement and overall experiences in sports. Cricket’s widespread appeal makes it attractive for brands seeking national reach. The growth of the WPL reflects increasing interest, with viewership doubling to 325 million in its latest season. Despite the significant investment opportunities, sponsorship deals in AI are expected to be dominated by top global players like OpenAI and Google due to their financial strength. The sector’s evolution in sports sponsorship will likely continue to grow.
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