On December 22, 2025, Similarweb unveiled traffic data on AI chatbot websites from November 2025, highlighting the competitive landscape in the U.S. ChatGPT retained the top spot despite a notable 35% traffic decrease. Launched in November 2022, its dominance is challenged by competitors like Google’s Gemini, which surged to second place with a 44% user growth in three months. Other players like Microsoft’s Copilot and Grok also entered the rankings, showcasing the fluidity of AI adoption. The data indicates a shift in user engagement as AI platforms evolve and influence digital marketing strategies. ChatGPT’s declining traffic reflects broader challenges in converting search volume into visits, compared to Google’s substantial traffic share. Marketing professionals must adapt their strategies amid varying user interfaces and monetization models, as traditional SEO practices are disrupted. This evolving landscape emphasizes the importance of understanding AI dynamics for effective digital marketing.
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