This Diwali, Coca-Cola India is transforming festive celebrations through an innovative collaboration with Google, introducing “Festicons”—personalized digital greetings powered by the Google Gemini app. Available on limited-edition Utsav Packs, consumers can scan a QR code to design custom avatars, selecting festive personas and classic Diwali icons. This interactive experience allows users to create unique, shareable digital stickers, encouraging social sharing with the hashtag #MyFesticon. Karthik Subramanian, Senior Director of Marketing, emphasizes Coca-Cola’s commitment to meaningful celebrations, blending AI, art, and culture to enhance personal expression. Building on the success of the Diwali Wali Magic campaign with DALL-E, Festicons elevates the idea of real-time co-creation, making each wish thoughtful and creative. As always, Coca-Cola embodies togetherness and connection, merging the timeless essence of Diwali with innovation, proving that magic unfolds when tradition and technology unite. Celebrate this Diwali with Coca-Cola’s Festicons for a memorable, interactive experience!
Source link
