OpenAI’s debut video app, Sora, has quickly stirred controversy over copyright issues. Initially designed like TikTok, Sora allows users to create and share AI-generated videos using OpenAI’s video model, which included various copyrighted characters. Rather than using an opt-in approach for copyright holders, OpenAI initially required them to opt out, leading to backlash as the app climbed the Apple App Store charts. CEO Sam Altman quickly announced a shift to an opt-in model, granting rightsholders more control over character usage. However, users have voiced frustration over “content violation” notices when attempting to generate videos featuring well-known characters, with Sora’s App Store rating plummeting. Despite these challenges, OpenAI emphasizes the enthusiasm from rightsholders for interactive fan fiction. As Sora evolves, addressing copyright concerns remains crucial, with ongoing efforts to refine content policies for user satisfaction and compliance.
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