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Could AI Disrupt the Future of the World Wide Web? – Communications of the ACM

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Exploring the Evolution of the Web and AI: A Digital Convergence

The World Wide Web, born in the mid-1990s, revolutionized communication. Fast forward to today, we are witnessing a new transformation with the rise of Generative AI (GenAI), particularly since the launch of ChatGPT. This development poses a pivotal question:

  • Will GenAI overshadow the web?
  • How do user behaviors shift when answers are just a query away?

As AI-generated responses gain traction, the traditional advertising model of the web faces challenges—the motivation to visit webpages may diminish, impacting both advertisers and web developers.

Key insights include:

  • Users often seek information, not webpages.
  • GenAI could risk eroding the diverse content needed for training AI models.
  • The notion of “enshittification” raises concerns about declining web quality.

Is GenAI a threat or an evolution? Engage in the conversation by sharing your thoughts below! Let’s explore the future of our digital landscape together.

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