OpenAI is expanding its offerings with a new “Shopping” feature in ChatGPT, allowing users to purchase products directly through the app. This feature aims to create new revenue streams for OpenAI by earning a percentage of sales made through the platform, similar to its existing affiliate program. Reports suggest a potential collaboration with Shopify to enhance the shopping and checkout experience. Active testing is underway for features like “Shopping,” “Checkout,” and “Orders,” although the exact rollout date remains uncertain. Notably, this update is expected to be accessible to all users, not just Plus or Pro subscribers, making it a significant addition to the ChatGPT ecosystem. As AI companies strive to be all-inclusive, OpenAI’s shopping initiative reflects its ambitions to integrate more functionalities within its services, ultimately driving user engagement and revenue. Keep an eye out for updates on this innovative feature.
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