OpenAI has launched Sora 2, an advanced AI video and audio-generation system, raising both excitement and concern regarding deepfakes. This tool allows users to create hyper-realistic videos with real people, propelling a transformative moment for video generation akin to ChatGPT’s impact on text. The Sora social media app, currently invite-only for iOS users in the US and Canada, lets individuals “deepfake” friends through a feature called “Cameos,” requiring direct permission. Users can control their likenesses, approve or block cameo creation, and even review drafts before public posting. Despite built-in safety measures like parental controls, there are ongoing risks. Previous AI tools have demonstrated vulnerabilities, generating inappropriate content. Experts emphasize the necessity of discussions about the implications of deepfake technology, highlighting its significant opportunities and potential dangers. As Sora continues to evolve, it will be crucial for users to stay informed and vigilant regarding both its capabilities and risks.
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