In a recent discussion, Puck’s Matt Belloni explored the implications of OpenAI’s Sora 2, highlighting its potential to reshape Hollywood’s copyright landscape. This AI video app allows users to generate high-quality content featuring copyrighted characters without prior permission, raising concerns reminiscent of early YouTube controversies. As with the viral “Lazy Sunday” sketch, the entertainment industry is again challenged by a platform that sidesteps traditional copyright laws, as character appearances can be generated instantly. Belloni and Aaron Moss examined the blurry lines of responsibility regarding content output, questioning if users or platforms should bear liability. Although OpenAI initially adopted a laissez-faire approach, recent backlash prompted them to announce that rights holders will now control whether their characters can be generated. The evolving legal framework surrounding AI-generated content signals a pressing need for clearer copyright guidelines that could redefine the industry’s future.
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