Welcome to the Business of Apps podcast! In this episode, host Peggy Anne Salz interviews Kenzie Wilson, GTM Lead – AI Moderation at Stream, which enhances apps with real-time experiences. The discussion highlights the significance of in-app communities for increasing user retention and stickiness. Key topics include the evolution of apps like Strava into thriving communities, the rapid integration of Stream’s API for chat and video features, and innovative use cases across various industries, from HR tech to Telehealth. Moreover, Kenzie emphasizes that apps can see up to 50% more engagement by fostering community interaction. With trends such as live streaming and niche social networks gaining traction, Stream aims to expand its video capabilities and moderation tools, positioning itself as a comprehensive solution for in-app communication. Remember, every app has the potential to build a community that enhances user engagement. Tune in for insights and strategies to elevate your app’s performance!
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