Apple is collaborating with Google to enhance Siri using Gemini AI technology but intends to customize it independently, ensuring no Google branding appears in Siri’s responses. Reports indicate that Apple will have the flexibility to request specific adjustments from Google while primarily focusing on fine-tuning the AI to meet its own standards. This effort aims to improve Siri’s performance significantly, allowing it to provide more detailed answers and better emotional support—a shift from merely linking to external sources. Apple’s hybrid model, as introduced by Craig Federighi, will integrate existing command execution capabilities with advanced large language models. The rollout of these Gemini-powered features will occur in phases, with some expected as early as spring, including memory of past conversations and proactive suggestions likely to be unveiled at the annual developer conference in June. This strategic approach allows Apple to refine Siri’s enhanced functionalities for an improved user experience.
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