In an unexpected marketing twist, Nashville’s Dave’s Hot Chicken has surged to the top of the U.S. App Store, eclipsing OpenAI’s popular apps like Sora and ChatGPT. The fast-casual chain, known for its spicy tenders since 2017, launched a promotion offering a free chicken slider to anyone who downloaded their app and signed up for the rewards program. This tactic resulted in a jaw-dropping 343,531 new accounts in just one day, a 10% increase in their membership base.
Social media is ablaze with videos showcasing long lines and satisfied customers celebrating their free food. The promotion, linked to celebrity hype (including Drake’s investment), illustrates how basic human desire for food can outpace technological marvels. While early reviews praise the flavorful Nashville-style sliders, concerns about long wait times persist. Ultimately, Dave’s demonstrates that in the App Store, the hunger for free food can lead to viral success.
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