Daydream, an innovative AI shopping platform launched in July, recently debuted its app following a successful $50 million seed funding round. The company’s CEO, Julie Bornstein, emphasizes the app’s goal: to streamline the shopping experience by connecting users directly to desired products without tedious searches. The platform utilizes a large-language model to interpret user queries, yielding relevant product options. Currently available on iOS, the app leverages Apple’s AI features, including Visual Intelligence, which enhances product discovery via images taken by users. With connections to over 10,000 brands and millions of products, Daydream optimizes the user experience by focusing on mobile, particularly Apple devices, which house 90% of its traffic. The app also aims to integrate seasonal shopping needs and enhance social sharing capabilities. As Daydream continues to evolve, it is focused on reducing latency for faster results, ensuring users can easily find the perfect items for holiday occasions.
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