German startup DeepL has expanded from AI-powered translation to the emerging sector of agentic AI for businesses with its new tool, DeepL Agent. This innovative solution automates repetitive tasks across various functions, distinguishing itself from traditional AI chat interfaces by executing user-defined instructions in the background. DeepL Agent responds to natural language prompts and can support diverse teams, including HR and marketing. As AI agents gain traction in Silicon Valley, DeepL aims to compete with major players like Microsoft and Anthropic in the enterprise automation market. CEO Jarek Kutylowski describes this pivot as a natural progression from its translation roots, emphasizing the tool’s potential to streamline labor-intensive processes. With the AI sector receiving significant investment, DeepL’s shift mirrors past tech evolutions and raises questions about its long-term independence in a market often dominated by tech giants. Currently, the focus is on scaling AI agents rather than immediate IPO plans.
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