Denmark is pioneering the regulation of AI-generated deepfakes by proposing amendments to copyright laws aimed at safeguarding individuals’ faces, voices, and identities. This groundbreaking legislation, announced last month, seeks to establish personal copyright over one’s likeness, making it illegal to share deepfakes without consent. Supported by a cross-party coalition, the proposal allows citizens to request the removal of unauthorized deepfake content from platforms, while excluding parodies and satire from its scope. Culture Minister Jakob Engel-Schmidt emphasized the need for robust protection against the misuse of digital likenesses. The bill, the first of its kind in Europe, aims to set a precedent for other EU nations as Denmark currently holds the presidency. Experts highlight the innovative approach, although concerns remain regarding the enforcement of these rights. Overall, this initiative represents a crucial step in addressing the challenges posed by AI technology to personal autonomy and identity.
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