Google is exploring ad placements in its AI chatbot Gemini, targeting a 2026 launch, according to AdWeek. Despite this revelation, Google insists that Gemini is currently ad-free. Conflicting statements from ad agency buyers and Google executives illustrate the uncertainty surrounding AI monetization. Google’s VP of Global Advertising, Dan Taylor, denied the existence of any ads in Gemini, challenging claims from advertisers who participated in discussions about future monetization plans. These discussions highlight the growing interest among advertisers in AI-driven opportunities, but specifics on ad formats and pricing remain unclear. As competition in AI advertising heats up, agencies are beginning to draft strategies based on potential ad scenarios within Gemini. This ongoing debate raises questions about whether AI chatbots should remain utilitarian tools or evolve into advertising platforms, positioning Gemini as a pivotal player in the emerging AI advertising landscape. Observing these developments is crucial for advertisers eyeing new frontiers.
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