Artificial intelligence is revolutionizing app development, significantly boosting the number of apps released on Apple’s App Store. In January 2025, iOS app releases surged 54.8% year-over-year, largely attributed to the rise of vibe coding, which enables virtually anyone to create functional software. Despite this growth, developers are expressing concerns about longer wait times for app approval. Many report delays of up to six weeks, as the App Store faces an influx of submissions from new vibe coders. Apple asserts that 90% of submissions are reviewed within 48 hours, with an average review time of 1.5 days. However, some developers fear that increased submissions may lead to stricter review processes to maintain quality, limiting the accessibility of vibe-coded apps. Experts suggest that Apple must evolve its approval mechanisms to manage the rapid pace of AI-driven app creation effectively while ensuring consumer safety. This evolving landscape presents both challenges and opportunities for developers.
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