A self-identified OpenAI employee leaked information about the company’s anticipated AI-powered earbuds, codenamed Dime or Sweetpea, via a now-removed Reddit post. The user, “wineheda,” expressed disappointment over OpenAI’s last-minute decision to showcase a different Super Bowl ad. The leaked video, which featured earbuds with a glossy finish and a pebble-shaped charging case, was made public due to a metadata error revealing an FTP link to the ad agency. The original ad was scrapped in favor of a safer Codex showcase, allegedly influenced by stakeholder pressure, including from Meta. This shift has drawn criticism, with many expecting bolder marketing in light of competitors like Anthropic. OpenAI’s toned-down Super Bowl ad focused on the subtleties of creativity rather than the innovative edge many anticipated. As ZDNET continues to follow this story, it questions whether OpenAI’s strategic pivot was a missed opportunity or a safe choice.
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