DirecTV has teamed up with Glance, an AI company, to enhance its Gemini streaming devices with personalized AI-generated screensavers featuring users’ avatars. Set to launch in 2026, this innovative feature allows Gemini users—including those with satellite or broadband connections—to create AI representations of themselves. These avatars can be customized with outfits, linking directly to shopping options for those items.
Moreover, viewers will enjoy interactive screensaver experiences centered on lifestyle, travel, health, and local trends, with options like seeing their AI selves in iconic locations such as the Grand Canyon. According to DirecTV SVP Vikash Sharma, this initiative will transform viewer engagement with personalized content and real-time shopping recommendations. While the integration of AI aims to enhance user experience, concerns about privacy and ad saturation persist. As e-commerce giants like Amazon adopt similar technologies, this partnership positions DirecTV at the forefront of innovative entertainment.
Source link
