Disney has unveiled a controversial $1 billion partnership with OpenAI, set to integrate around 200 Disney characters into its AI platforms, ChatGPT and Sora, starting in 2026. Despite concerns from artists about AI’s threat to creative professions, Disney CEO Bob Iger reassured creators during a CNBC interview that the collaboration wouldn’t undermine their work. However, OpenAI’s CEO noted that demand for Disney characters in AI environments is skyrocketing. The deal sees Disney investing in OpenAI, granting access to new AI tools without including actors’ voices or likenesses, which could violate existing contracts. While Disney aims to safeguard its intellectual property amid ongoing AI copyright disputes, many artists remain skeptical. They fear this could pave the way for AI to replace their roles. Ultimately, the Disney-OpenAI agreement underscores the unstoppable rise of generative AI in entertainment, igniting ongoing debates about art, copyright, and creator rights.
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