Disney CEO Bob Iger announced on November 13 that the company is exploring collaborations with AI firms to enhance user engagement on Disney+. During a Thursday earnings call, Iger revealed plans to make the streaming service more interactive and customizable, allowing subscribers to create user-generated content using Disney’s intellectual property (IP). He emphasized that AI technology could significantly enrich the Disney+ user experience. While specific details about the AI tools or partnering companies remain undisclosed, Iger acknowledged ongoing industry concerns regarding AI and copyright infringement, noting that any collaborations would focus on safeguarding Disney’s IP. This move aligns with trends in the entertainment sector, as other companies like Netflix are also looking to create more personalized and interactive experiences for audiences. With these initiatives, Disney aims to enhance subscriber retention while navigating the complexities of AI in the entertainment landscape.
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