Walt Disney Co. has intensified its conflict with Google, sending a cease-and-desist letter accusing the tech giant of copyright infringement through its AI tools. The letter, dated December 11, 2025, claims Google’s Gemini platform unlawfully utilizes Disney’s copyrighted materials to generate unauthorized content featuring iconic characters from franchises like Marvel and Star Wars. This legal action reflects broader tensions between Hollywood and tech firms over AI-generated content and copyright issues.
Disney’s approach contrasts its recent partnership with OpenAI, allowing licensed use of over 200 Disney characters. Analysts suggest this dual strategy aims to protect its intellectual property while leveraging AI’s commercial potential. Google’s response has included removing infringing content, though deeper changes to AI practices may be necessary. The outcome could impact forthcoming regulations on AI, marking a pivotal moment for digital copyright as the boundaries between creative expression and algorithmic innovation continue to blur.
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