JLL’s innovative approach, utilizing artificial intelligence (AI), identifies potential buyers in nearly 70% of its sales efforts. According to Jorge Martín, JLL’s global head of innovation, AI significantly enhances the buyer identification process, replaced what traditionally took days with instant data insights. A survey indicated that 88% of real estate investors are experimenting with AI, with 29% focused on acquisitions and dispositions. Platforms like Built AI also highlight the potential of AI in rapidly analyzing building data to create investment scenarios. However, experts, including Lisa Talia Moretti, caution against over-reliance on AI, emphasizing that human judgment remains crucial in nuanced investment decisions. Both Martín and Nimbus’s Nic Neate stress that while AI can streamline processes, it should supplement, not replace, human expertise. Responsible use of AI is vital, ensuring outputs are transparent and reliable to maintain trust among clients and stakeholders, showcasing the delicate balance between technology and human intuition in property investments.
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