UAE-based telecommunications provider du has partnered with Microsoft, Nokia, Khalifa University’s 6G Research Center, and the International Telecommunication Union (ITU) to develop the first Arabic-language large language model (LLM) tailored for internal telecom operations. This innovative model is designed to enhance efficiency in real-time customer complaint handling, device diagnostics, and internal process optimization, using context-aware Arabic language. By combining expertise from global tech leaders and academic institutions, du’s initiative aims to establish a localized AI infrastructure crucial for addressing regional needs. The LLM is part of a broader strategy to support future multilingual applications and external customer services. Furthermore, du has opened the du Innovation Center in Dubai, focusing on integrating AI and 5G technologies to improve consumer experiences and enterprise solutions. This initiative will enhance online operations, streamline logistics, and develop AI-driven tools, such as virtual assistants, to optimize business processes across various sectors.
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