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Each Sora AI Video Consumes 1 Kilowatt Hour and Emits 466 Grams of Carbon—Is It Worth It?

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Unpacking the Environmental Impact of Sora 2

As AI continues to evolve, so does the conversation around its environmental costs. OpenAI’s Sora 2, a platform for generating AI-based videos, presents a stark illustration of this issue.

Key Insights:

  • Energy Consumption: Each 10-second video consumes approximately 0.936 kWh — equivalent to boiling 4 kettles.
  • Water Usage: Creating one video requires over 4 liters of fresh water.
  • Carbon Footprint: Every generated video emits about 466 grams of CO2, comparable to boiling 15 kettles.

Scale of Impact:

  • An estimated 11.3 million videos are produced daily, with a yearly cost of around $5.3 billion for computation alone.
  • Sora 2’s overall annual carbon emissions could reach 1.9 million tonnes, rivaling the emissions of major corporations.

Why It Matters:
This analysis questions the societal value of such outputs and highlights the urgent need to scrutinize the ecological footprints of AI technologies.

Join the Conversation: Share your thoughts on AI’s role in environmental sustainability and let’s discuss ways to drive positive change in our industry! #AI #Sustainability #OpenAI

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