Shopping assistant chatbots have evolved into essential tools for online retailers, especially with the holiday season approaching. AI-driven functionalities now enhance the shopping experience on platforms like Amazon, Walmart, and Target. Amazon led the way with its Rufus chatbot, while Walmart’s Sparky and Target’s holiday gift-finder chatbot streamline product recommendations. These chatbots aim to simplify product discovery through conversational interactions, although their effectiveness can vary. OpenAI’s ChatGPT recently introduced a “shopping research” feature, improving personalized recommendations for electronics. Google has also updated its shopping AI, providing detailed responses based on millions of product listings. Additionally, Google’s virtual try-on feature allows users to visualize clothing on themselves. For purchase control, Amazon’s and Google’s agentic AI can handle transactions automatically when prices drop. Lastly, Google’s new service can check local store inventories, enhancing convenience for those preferring in-person shopping. Embrace these advanced AI tools to make your holiday shopping efficient and enjoyable!
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