Looking for the ultimate holiday gift? AI is here to assist with shopping! Major players like OpenAI, Perplexity, Google, Amazon, and Walmart have introduced AI-powered features designed to enhance your holiday shopping experience. A Bain survey reveals that 15-30% of online shoppers plan to use generative AI this season. OpenAI’s new Shopping Research tool offers personalized recommendations through a sleek interface, though it still has some limitations, such as a slow response time. Perplexity’s Instant Buy feature struggles with availability, while Google’s AI Mode allows tracking prices but is limited to select retailers. Amazon’s Rufus and Walmart’s Sparky aim to streamline your shopping, but both have faced accuracy issues. Meanwhile, Target’s AI gift finder provides curated suggestions. While these tools are evolving, shoppers should keep expectations in check and continue exploring traditional shopping methods for the best results this holiday season.
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