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Elon Musk and Sam Altman Engage in Public Feud by Leveraging Each Other’s Chatbots

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Sam Altman at the Integrated Review of the Capital Framework for Large Banks Conference at the Federal Reserve on July 22, 2025 in Washington, DC.

In a dramatic return to 2000s internet forum feuds, Elon Musk has reignited tensions with Apple and OpenAI’s Sam Altman. This week, Musk accused Apple of violating antitrust laws by allegedly promoting OpenAI’s ChatGPT over competing AI apps on the iOS App Store, threatening legal action. The discord escalated as Musk retaliated against Altman, referencing the controversial partnership between Apple and OpenAI established in June 2024. This feud, rooted in Musk’s dissatisfaction with OpenAI’s transition to a for-profit model, has prompted both CEOs to leverage their chatbots, Grok and ChatGPT, in their disputes. Musk criticized Grok for its bias towards mainstream media, vowing to adjust its responses, while Altman countered Musk’s claims regarding his own manipulative tactics on X. As the public spectacle intensifies, the tech industry is witnessing a unique clash of egos that could impact consumer trust in these influential leaders and their products.

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