CBC News has launched a campaign titled “Choose News, Not Noise” to combat the increasing misinformation and AI-generated content that Canadians encounter daily. A survey revealed that 88% of Canadians are concerned about AI-related deception in journalism, prompting CBC to emphasize its commitment to fact-based reporting, human oversight, and accountability. The updated guidelines for AI use in journalism will ensure that all content meets rigorous verification standards, maintaining audience trust. CBC distinguishes between “AI-assisted” journalism—where AI enhances human work—and “generative AI,” which produces content with minimal human input. Transparency is crucial; any AI-generated content will be disclosed to the audience. The CBC aims to responsibly incorporate AI to enhance productivity while safeguarding the integrity of journalism. This commitment to ethical practices will guide how CBC uses AI tools, ensuring all journalists adhere to defined processes and maintain trust in their reporting.
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