Artificial intelligence (AI) is revolutionizing the insurance industry, presenting new opportunities for independent agencies. Anupam Gupta from Applied Systems highlights AI’s potential to enhance value for agencies and clients in Insurance Journal. However, a recent Liberty Mutual study of 1,242 independent agencies reveals a mixed sentiment; many employees are wary of AI, viewing it as a potential threat. The “2025 Independent Agents at Work Study” indicates that Millennials and Gen Z are leading AI adoption, with 16% using it weekly and 8% daily. Despite this, a significant 57% express interest in incorporating AI into their workflows. The study offers vital recommendations for agency leaders: establish an AI policy to protect client data, conduct a tech audit to identify pain points, and involve staff in the AI integration process to ensure they’re trained and comfortable with new tools. Embracing AI can significantly streamline agency operations and bolster client relationships.
Keywords: AI, insurance industry, independent agencies, technology revolution, employee adoption.
