At CES 2026, Sona Iliffe-Moon, Chief Communications Officer of Yahoo, discussed the brand’s resurgence and its strategic approach to AI credibility in PR. After joining Yahoo in late 2023, she emphasized reintroducing the company, leveraging its longstanding user base, and adapting to cultural conversations. With Yahoo’s ownership by Apollo, the focus has been on enhancing user experiences and maintaining high editorial standards amid the rise of AI-generated content.
Iliffe-Moon highlighted Yahoo’s dual role as a consumer tech and media company, underscoring the importance of transparency and trust in content creation. The communications team actively engages in AI strategies, such as utilizing a coverage assistant for tailored messaging. Looking ahead, she stressed the need for a geo strategy and in-person media interactions, while remaining adaptive in a rapidly evolving digital landscape. Overall, the role of communications has evolved to include strategic partnerships across the organization, steering both product and policy initiatives.
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