Large language models like Google’s AI Mode, ChatGPT, and Perplexity are revolutionizing search engine optimization (SEO) with their “fan-out” results, a term Google coined in March 2025. These platforms predict follow-up queries, offering comprehensive answers that often include safety precautions, criteria for selection, and additional resources. Therefore, optimizing content for fan-out queries—like implementing an FAQ section—can significantly enhance a website’s visibility. For instance, asking about “best organic skincare brands” may yield diverse insights like “affordable brands” or “plant-powered formulas.” Merchants should understand that these results vary across platforms, so leveraging tools like Otterly.ai can help identify frequently cited sources and improve product positioning. Moreover, recognizing various customer journeys, from niche searches to specific needs, allows for tailored landing pages and targeted content. By addressing potential fan-out questions, businesses can attract new prospects and enhance citation opportunities in AI-driven responses.
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