Juan Pampliega, co-founder and CEO of Mutt Data, emphasizes how AI and machine learning transform customer experience and support capabilities. Mutt Data focuses on optimizing marketing strategies and personalizing customer interactions through advanced data analytics. Pampliega discusses his career journey, highlighting gaps in data systems that led to the creation of effective AI-driven solutions for businesses. He outlines the role of large language models (LLMs) in improving customer support for complex queries. The company collaborates with fintech firms like Clip and Mercado Pago, emphasizing the need for balancing innovation with compliance. Internally, Mutt Data fosters a culture of innovation and educates clients on AI’s risks and opportunities. Looking ahead, Pampliega predicts that AI will significantly reshape learning and personalization in business over the next decade. He also stresses the importance of “context engineering” to ensure successful AI adoption in organizations.
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