On November 15, 2025, Google announced groundbreaking AI tools for Search and the Gemini app, revolutionizing online shopping. These innovations aim to create a more conversational shopping experience, allowing users to ask detailed product questions without navigating cumbersome menus. Google has enhanced its AI Mode in Search by integrating Gemini models with its Shopping Graph, enabling shoppers to use natural language queries—leading to longer interaction times and a more seamless purchasing process. The Gemini app now serves as a personalized shopping planner, providing tailored suggestions and price comparisons based on user-defined budgets. Additionally, Google has implemented an automated price tracking system, sending alerts for any significant changes. A new feature allows users to contact local stores for stock and pricing, simplifying the shopping experience even further. With partnerships from retailers like Wayfair and Chewy, Google is positioned to transform how consumers shop online.
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