In her Community Voices column, Dawn Winterhalter Parks, Director of BizAccessHub at NKU, emphasizes that small business owners need not fear the fast-paced tech landscape. Many seasoned entrepreneurs possess deep industry knowledge but may feel challenged by AI and automation. She highlights five key strategies to optimize technology use:
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Utilize Existing Tools: Explore powerful AI features in platforms like Microsoft 365 and Google Workspace instead of rushing to new purchases.
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Identify Problems First: Focus on the specific challenges you face to find the most effective solutions.
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Repurpose Content: Leverage past materials to create new, engaging content that saves time.
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Explore AI Tools: Familiarize yourself with AI solutions like ChatGPT or Magai for efficient content creation.
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Use AI Avatars: Tools like HeyGen allow for the creation of AI avatars for video content without the pressure of being on camera.
By starting small and integrating the right tools, business owners can save time and enhance productivity.
