Artificial intelligence, particularly ChatGPT, has emerged as the go-to tool for travel planning among Brits, with over 40% feeling confident in booking holidays through AI, according to a recent ABTA report. However, the effectiveness of ChatGPT largely depends on how users frame their queries. To secure the best results—such as finding cheap flights or managing jet lag—it’s crucial to provide detailed information. Which? recommends asking specific questions that include travel dates, budget, preferred airports, and essential dealbreakers. For instance, a query like, “Help me find the cheapest direct flights from any London airport to Berlin, considering my constraints,” is more effective than a vague question. While AI can be beneficial, it’s essential to conduct backup research, as inaccuracies in travel suggestions—like directing users to closed attractions—are not uncommon. For optimal results, clarity and specificity should guide your interactions with AI.
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