Businesses increasingly face the challenge of visibility in AI search, with Google’s AI Overviews causing a significant drop in organic traffic—by 30-70%. Agencies that adopt Generative Engine Optimization (GEO) strategies are elevating their service offerings and charging substantial fees. To navigate this evolving landscape, an AI Visibility Audit is essential. This process involves assessing key phrases against AI search engines like Google and ChatGPT, identifying visibility gaps and competitor citations.
Interpreting audit results helps agencies highlight their clients’ standing—whether highly visible, partially visible, or absent. Connecting insights from the audit to traffic changes is crucial for client communication. Implementing GEO tactics, such as improving on-page SEO, enhancing entity clarity, and optimizing technical aspects, is essential for regaining visibility.
Visto’s platform streamlines monitoring and reporting, making it easier for agencies to provide measurable results and stay ahead of AI search trends. Immediate action can position agencies as experts, helping clients cope with the AI shift effectively.
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