Eternal Limited and OpenAI have joined forces to enhance AI capabilities within Eternal’s commerce ecosystem, which includes platforms like Zomato, Blinkit, and Hyperpure. This strategic partnership will leverage OpenAI’s Enterprise API to integrate AI-driven solutions across consumer applications and partner systems. Eternal aims to embed advanced AI tools, such as AI-assisted workflows for merchants, contextual assistants for partner portals, and enhanced search interfaces, enhancing operational efficiency and decision-making in day-to-day operations. Additionally, OpenAI’s advanced coding models, including GPT-5.3-Codex, will be integrated into Eternal’s internal automation platform, Stitch, boosting productivity and streamlining complex workflows. An upcoming Partner Upskilling Program will further promote AI adoption across its restaurant and delivery network. This collaboration underscores Eternal’s commitment to building a scalable, AI-first commerce infrastructure in India, fostering innovation and operational excellence in the rapidly evolving AI landscape.
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