On Tuesday, Eternal Limited announced a strategic collaboration with OpenAI to enhance AI capabilities within its diverse platforms, including Zomato, Blinkit, and Nugget. This partnership aims to integrate OpenAI’s Enterprise API to enhance user interactions, streamline internal systems, and deploy AI tools in consumer applications and partner portals. Key initiatives include AI-assisted workflows for merchants and delivery partners, contextual AI assistants, and advanced search interfaces. Additionally, OpenAI models will fuel product development in Nugget and strengthen Eternal’s Stitch automation platform, facilitating faster project delivery and reduced manual tasks. The collaboration also encompasses a structured Partner Upskilling Program to enhance AI adoption across Eternal’s partner network, focusing on operational efficiency and data-driven decision-making. Eternal, India’s leading tech organization by market capitalisation, aims to leverage AI’s evolving landscape to foster innovation and operational excellence, as highlighted by CEO Albinder Dhindsa and OpenAI’s Oliver Jay.
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