The emergence of AI-generated videos, particularly through the Sora app, has revolutionized digital content creation while raising significant ethical concerns. Sora simplifies the generation of realistic, viral videos, enabling widespread misinformation that challenges market trust. As users can easily fabricate content, the spread of Sora-generated videos can mislead visual audiences, underscoring the dual-edged nature of AI technology. This evolution raises alarms for advertisers and brands, as the risk of reputation damage from AI-crafted misinformation grows. To combat this, promoting digital literacy is essential; it equips users with the skills to critically assess online content and differentiate between authentic and manipulated material. Initiatives, especially in regions like India, focus on enhancing digital literacy to navigate the digital landscape more confidently. Moving forward, ethical guidelines and educational programs will be crucial to balancing the innovative potential of AI with the need for integrity and trust in digital media.
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