Brussels is initiating an antitrust investigation into Meta Platforms regarding the integration of artificial intelligence features into WhatsApp. This scrutiny reflects increasing regulatory concern over Big Tech’s generative AI applications. The European Commission may open this probe as early as Thursday, focusing on Meta’s AI system implementation within WhatsApp. A spokesperson for WhatsApp dismissed the allegations as “baseless,” emphasizing the competitive nature of the AI market. The investigation follows a similar inquiry by Italy’s antitrust authority into Meta’s market practices and potential dominance over rival AI chatbots. Unlike investigations under the EU’s Digital Markets Act, this inquiry will adhere to traditional antitrust regulations. As European regulators continue to balance support for technological innovation with the need to limit Big Tech’s influence, Meta’s actions will be closely monitored.
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