Experts warn that synthetic media and coordinated manipulation exceed traditional fact-checking capabilities, prompting the EU to pursue transparent and accountable technological solutions. As institutions, researchers, and media organizations intensify their efforts to utilize AI against disinformation, concerns about media freedom and public trust escalate. Confidence in EU journalism has declined sharply, exacerbated by the rapid evolution of AI that alters how information spreads online.
In response, the EU is implementing the AI Act alongside the AI Continent Action Plan and Apply AI Strategy aimed at enhancing competitiveness while safeguarding rights. Despite these measures, manipulation campaigns persist, pressuring journalists and regulators to act swiftly. The Horizon Europe initiative, AI4TRUST, is developing a platform that detects disinformation, verifies content, and provides real-time insights. Experts stress that effective systems must be transparent and collaborative, addressing the geopolitical risks associated with automated messaging and deepfakes, while upholding democratic resilience.
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