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Ex-Disney Engineer and Midjourney Co-Founder Seeks to Develop Innovative ‘Breathing’ DIY Bionic Robot

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Zhu Shengjie: From Startup Success to Robotics Pioneer

At just 26, Zhu Shengjie sold his second startup for $200 million and embarked on a global adventure. Despite his success, he faced an existential crisis, questioning his true passion. A robotics enthusiast from childhood, Zhu excelled in competitions and later worked for Disney Imagineering, contributing to innovative projects like the bionic robots in Disneyland. After leaving his Ph.D. program, he launched several startups, including Titanium Falcon and Blok Party, before returning to robotics.

In 2025, he co-founded Animotion Robotics with John Jiang, focusing on consumer-friendly bionic robots like Éloi, a modular robot designed to foster emotional connections. Éloi’s unique features, such as customizable appearances and “instinctive” behaviors, aim to create genuine companionship. Zhu emphasizes that robots should transcend mere tools, embodying a “soul” through human-like interactions. His vision aligns with the evolving market, driven by the need for deeper human-robot relationships in today’s digital era.

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