Former Google employees Dhruv Amin and Marcus Lowe pivoted their successful startup, Create, to establish a new venture, Anything, a vibe-coding platform valued at $100 million. Originally generating over $2 million annually, Create connected startups with freelance engineers, utilizing AI tools for app and website development. However, the launch of ChatGPT in November 2022 prompted a significant shift, leading the founders to believe that generative AI could automate coding tasks, jeopardizing their business model. In October 2023, they made the difficult decision to shut down Create, lay off half their team, and pivot towards AI-driven solutions. They subsequently launched tools enabling users to generate app components and full online businesses without coding skills. This strategic rebranding helped Anything achieve a robust revenue stream within weeks. Amin reflects on their journey as a valuable lesson in adaptability and commitment, emphasizing their readiness to seize new opportunities in the evolving AI landscape.
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